Billions: Selling to the New Chinese Consumer : Tom Doctoroff
Customers also bought these products:
The Rise of the Chinese Consumer: Theory and Evidence Author: J. F. Garner Manufacturer: John Wiley & Sons ListPrice: £29.99 Offer: £19.79 Similar Products (5+)
One Billion Customers: Crucial Lessons from the Front Lines of Doing Business in China Author: James McGregor Manufacturer: Nicholas Brealey Publishing Ltd ListPrice: £14.99 Similar Products (5+)
China's New Culture of Cool: Understanding the World's Fastest-growing Market (Voices That Matter) Author: LiAnne Yu Manufacturer: New Riders ListPrice: £19.99 Offer: £15.99 Similar Products (3)
Harvard Business Review on Doing Business in China (Harvard Business Review (Paperback)) Author: Harvard Business School Press Manufacturer: Harvard Business School Press ListPrice: £12.99 Offer: £11.39 Similar Products (5+)
The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury Author: Radha Chadha Manufacturer: Nicholas Brealey International ListPrice: £20.00 Offer: £13.00 Similar Products (5+)
The China Executive: Marrying Western and Chinese Strengths to Generate Profitability from Your Investment in China Author: Wei Wang Manufacturer: 2W Publishing Ltd ListPrice: £16.99 Offer: £16.99 Similar Products (5+)
Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes Author: Pamela N. Danziger Manufacturer: Kaplan Business ListPrice: £15.00 Offer: £14.25 Similar Products (5+)
Luxury Brand Management: A World of Privilege Author: Michel Chevalier Manufacturer: John Wiley & Sons ListPrice: £23.99 Offer: £23.99 Similar Products (5+)
The Changing Face of China: From Mao to Market Author: John Gittings Manufacturer: OUP Oxford ListPrice: £9.99 Offer: £6.99 Similar Products (5+)